Insights and strategy
StrategistsHello
We are strategists, technologists, designers, writers and marketers who share a passion for translating progressive ideas into engaging, coherent user experiences
In the Oklahoma Land Rush of 1889, 50 000 people lined up to race for their piece of the available two million acres. Literally within half a day, claims were staked and, by dusk, the nimble had set themselves up for generations to come.
We believe we’re living through a similar period in history. Irrespective of your organisations’ position right now, the race is on to claim digital pre-eminence in your market. Those who get there first are positioning themselves to grow and prosper in the new, connected world.
Think we’re being melodramatic? Well, 2014 saw the developed world reach a tipping point when, for the first time in history, the majority of purchases were internet-influenced. Just to be clear, that’s not only consumer purchases but business-to-business purchases as well. Added to that, the digital generation – born around the 90’s – have come of age. They’ve grown up connected, so if your organisation’s not digitally savvy, it’s considered backward. They won’t enjoy buying from you and they certainly won’t want to work for you. The developing world is taking similar shape. In Kenya, for example, there are now more M-Pesa (mobile money) accounts than bank accounts and throughout the continent smartphone usage is growing at an unprecedented rate.
In light of all of this, we’ve built our business around helping organisations become digitally savvy – fast. We’ll work with you to re-imagine your various users’ ideal experiences, then create a roadmap to get you there. Our internationally-benchmarked approach will help you dodge the usual IT quagmires. It aligns with your people and business-process change management so that you will see effective results quickly.
So, if you’re seeing frontiers of digital opportunity, give us a call and we’ll get you saddled up and in the race.
Building digital dominance
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User experience design
UX designers and developers3
Enablement and integration
Software engineers4
Engagement and campaigns
Digital marketers5
Analysis and iteration
Campaign specialistsOur capabilities
Digital business strategy
We help organisations recalibrate their strategies given the evolving digital landscape.
Brand & experience design
We understand that the holy grail of digital success is user adoption.
Web & app development
Our engineers and quality assurance team turn ideas and interfaces into functional, reliable, seamless digital services.
Digital marketing
We help organisations grow their audiences through integrated campaigns targeting paid, owned and earned media.
Our manifesto
We’re building the kind of company we’d like to work with.
Put users first
It's no longer enough to just put customers first. We will win if we give all users digital love.
Add value, don’t market
The web has changed the way good marketing works. If the stuff we create isn’t itself adding value to people’s lives, we’ve missed the boat. And lost the plot.
Brilliant service comes standard
We're known for our great customer service. No big creative ego’s around here. We try hard to live up to our reputation, every day.
Exaggeration is lying
Sensationalised marketing claims are so last year. We communicate compellingly, but build trust through honesty.
Make the world better
Do good, have fun, and the money will come. We believe it’s possible to do good and to do well, at the same time.
Heads for data, creative at heart
We’re modern marketers, which means we’re data ninja’s and we understand the potency of creative ideas.