Quintessence

Challenge

F(x) needed an upgraded visual identity that better reflected to capabilities and quality of their software and services.

Solution

Dreamsmiths created an updated visual identity that better reflects the character of F(x) and Quintessence, their investment and research platform.

A new, responsive website was also designed and custom-built on WordPress. The website has given F(x) far greater control over their content and has become a great platform to position them as though leaders, as well as positioning their software and services in a compelling manner.