Hereford needed to refresh their brand while still retaining the history and character they've built over 20 years.
We updated the Hereford brand, keeping the core elements to retain brand recognition, and reworked problematic issues such as the bull device that became difficult to make at out smaller sizes. We also refreshed the entire range of collateral including business cards, letterheads, email signatures, presentations and brochures.
Hereford now has a brand that will work practically across all applications and that will see them through the next 20 years of business.